Who We Are
Pui Yee Limited is an online retailer built exclusively for women's footwear. We operate from 11/F, Far East Centre, 3 On Yiu Street, Shatin and serve shoppers worldwide through essboardshoes.com. Every product page, every photograph, and every measurement we publish exists to solve a single problem: helping women find shoes that fit correctly the first time and feel comfortable on the hundredth wearing.
Our founding team spent years watching shoppers abandon carts because a size chart contradicted a review, or because a return policy punished them for ordering two sizes. Pui Yee Limited was created to remove that friction. We carry women's shoes only, which means our entire catalog, our entire warehouse layout, and our entire support script are designed around one product category rather than dozens.
Our Mission
Our mission is to make buying women's shoes online as reliable as trying them on in a store. We pursue that mission through three commitments. First, we publish complete measurements for every style we sell. Second, we accept returns on unworn shoes within 30 days of delivery. Third, we staff a customer care team that answers questions about width, arch support, heel height, and material before an order is placed.
How We Curate the Collection
We stock flats, loafers, ballet shoes, sneakers, sandals, wedges, pumps, stilettos, block heels, ankle boots, knee-high boots, and over-the-knee boots. Each season our buying team evaluates hundreds of samples and approves a limited number for listing. A shoe enters our catalog only after it passes three tests: the sizing must run true to the measurements published on the box, the materials must match the description provided by the manufacturer, and the construction must survive 40 hours of wear testing by a member of our staff.
We do not carry children's footwear, men's footwear, or unisex styles. That restriction keeps our size guidance precise and our inventory focused.
Sizing and Fit Guidance
Every listing on essboardshoes.com displays the manufacturer's size conversion across US, UK, and EU scales, along with internal length in millimeters and heel height in millimeters. We note whether a style runs narrow, standard, or wide. We record whether the toe box is round, almond, square, or pointed. We state whether the heel is stacked, wrapped, or moulded.
Our fit specialists review returned shoes and update listings when a pattern appears. When 10 or more customers report that a specific style runs half a size small, our team adds that note to the product page within seven days.
Materials and Craftsmanship
We list the upper material, lining material, sole material, and closure type for every shoe. Our catalog includes full-grain leather, suede, nubuck, patent leather, woven textile, canvas, mesh, and recycled synthetic uppers. Soles are rubber, leather, thermoplastic rubber, or polyurethane. We publish these details because a woman choosing an evening pump has different requirements than a woman choosing a walking shoe for a 12-hour workday.
Placing an Order
Orders can be placed at any hour through essboardshoes.com. The checkout process requires four steps: selecting a size, entering a delivery address, choosing a payment method, and confirming the purchase. We accept major credit cards, debit cards, and digital wallet payments. An order confirmation is sent to the email address provided at checkout within five minutes of purchase.
Shipping and Delivery
We dispatch orders from our fulfillment facility within one business day of purchase. Standard delivery arrives within three to seven business days. Express delivery arrives within two business days. International delivery arrives within seven to fourteen business days, and any customs duty is calculated at checkout so that no unexpected charge appears at the door. Every shipment includes tracking information sent by email at the moment of dispatch.
Returns and Exchanges
Unworn shoes may be returned within 30 days of delivery for a full refund. Shoes must include the original box and all packaging. Exchanges for a different size or color are processed at no additional cost, and the replacement pair ships as soon as the returned pair is scanned by the carrier. Refunds are issued to the original payment method within five business days of inspection.
Customer Care
Our customer care team is available by phone at +852 9411 7725, by email at [email protected], and through the contact form on essboardshoes.com. Team members answer questions about sizing, materials, delivery timelines, order changes, and returns. Calls are answered by a trained representative rather than an automated menu.
Contact Us
Pui Yee Limited welcomes questions, feedback, and requests for fit advice. Reach us at 11/F, Far East Centre, 3 On Yiu Street, Shatin, call +852 9411 7725, or write to [email protected]. We respond to every message, and we read every review submitted through essboardshoes.com.